ThreadGrid brand kit
====================

Logos, the app icon, colors and link-preview images for writing about ThreadGrid.

Guidelines: https://threadgrid.ai/brand
Press and questions: hello@threadgrid.ai


What's inside
-------------

logo/svg/    Every logo as vector SVG, cropped tight to the artwork.
logo/png/    The main logos as transparent PNG.
app-icon/    The app icon (SVG and 1024 px PNG) and a single-color version.
colors/      The palette as CSS variables and as design tokens (JSON).
social/      Link-preview images, 1200 x 630, dark and light.

threadgrid-logo             The horizontal lockup, the primary logo. Navy wordmark, for light backgrounds.
threadgrid-logo-reversed    The same with a white wordmark, for dark backgrounds.
threadgrid-logo-stacked     The stacked lockup (-reversed for dark backgrounds).
threadgrid-mark             The mark on its own, in full color, on light or dark backgrounds.
threadgrid-mark-glow        The mark with a soft glow, for heroes and splash screens.
threadgrid-wordmark         The wordmark on its own (-white for dark backgrounds).
*-black, *-white            One color, for print and single-ink use.
threadgrid-mark-grayscale   Single-color print that keeps the shading.
threadgrid-mark-outline     Embossing, etching and low-ink use.


Using the logo
--------------

- Use the files as they are. The wordmark is outlined Inter Display Bold; never retype it in a live font.
- Use the full-color logo on light backgrounds and the reversed logo on dark ones.
- Clear space: keep at least X free on every side, where X is the width of one ribbon
  (about 23% of the mark's height). The files are cropped tight, so add it when you place them.
- Minimum size: 16 px for the mark (24 px or more preferred) and 80 px wide for the horizontal
  lockup. At smaller sizes, use the mark alone or the app icon.

Don't place text or other elements inside the clear space.
Don't crop, rotate, stretch or re-weave the mark. The over/under order is fixed.
Don't recolor it, or add strokes, shadows or glows beyond the supplied versions.
Don't put the full-color mark on busy imagery without a calm area behind it.


Colors
------

Navy          #0F172A   Ink for the wordmark and headlines; dark surfaces
Royal Blue    #3B82F6   Primary brand color; the lit end of every ribbon
Periwinkle    #6366F1   Secondary; the middle of the brand gradient
Lavender      #C084FC   Accent; the end of the brand gradient
Light Blue    #93C5FD   Highlights and accents on dark backgrounds
Pale          #E0E7FF   Tints, selected states and light panels
Midnight      #080E22   Deepest background: dark heroes, the app icon tile
Mist          #F5F7FB   Light page background
White         #FFFFFF   Cards on Mist; text on dark
Slate         #475569   Secondary text on light backgrounds
Haze          #94A3B8   Secondary text on dark backgrounds
Action Blue   #2563EB   Filled buttons and links that carry white text or sit on white

Brand gradient: linear-gradient(90deg, #3B82F6 0%, #6366F1 50%, #C084FC 100%)
Buttons and links with white text use Action Blue (5.17:1). White on Royal Blue is only 3.68:1,
so keep Royal Blue for fills, icons, large type and gradients.


Type
----

Inter, free under the SIL Open Font License: https://rsms.me/inter/
Bold 700 for headlines, SemiBold 600 for subheads and buttons, Medium 500 for UI labels
and Regular 400 for body text. Tracking -0.02em at display sizes, -0.011em for body text.
